Dentsply Sirona, the world’s largest diversified manufacturer of professional dental products and technologies is enhancing the digital purchasing experience for dental professionals in the United States with the launch of the new Product Selection Guide—now available on the company’s e-commerce platform.
Charlotte, N.C., August 18, 2025. To meet the evolving needs of clinicians and simplify implant selection, Dentsply Sirona has developed a digital tool that brings clarity and convenience to the purchasing process. This tool is designed to streamline the purchasing journey by efficiently displaying product options and offerings based on information provided by a customer. From initial selection to final purchase, the Product Selection Guide delivers an intuitive, efficient, and user-friendly experience tailored to individual practice needs.
The Product Selection Guide supports clinicians in choosing from Dentsply Sirona’s three cornerstone implant systems, each with distinct clinical advantages:
- PrimeTaper EV Implant: Designed for immediacy and surgical flexibility
- OmniTaper EV Implant: Offers an intuitive surgical protocol and streamlined efficiency
- Astra Tech Implant System EV: Renowned for its versatility, broad assortment, and extensive clinical documentation
By clearly outlining these differentiated benefits, the Product Selection Guide helps clinicians efficiently find and identify products to make informed purchasing decisions quickly and confidently.
Key benefits of the Product Selection Guide include:
- Reduction in support-related inquiries, allowing for faster, self-guided decision-making
- Enhanced purchasing experience
- Increased productivity and workflow efficiency
- A lean, simplified, and quick buying process
“The Product Selection Guide reflects our vision to enhance the customer experience by making every step of the implant selection journey simpler, faster, and more intuitive.” said Brian Janko, VP, Digital Commerce & Demand Generation at Dentsply Sirona. “Our commitment to digital innovation is focused on delivering smarter, more connected solutions that truly ease the daily work of dental professionals, so they can focus more time on providing excellent patient care,” added Bill Smalley, Area Sales Director for Implants at Dentsply Sirona.
This feature is part of Dentsply Sirona’s broader efforts to drive digital transformation and deliver value-added services that empower clinicians to focus more on patient care and less on administrative tasks.
For more information and to access the Product Selection Guide visit: www.dentsplysirona.com/productselectionguide
Registered brands, trade names and logos are used. Even in particular cases, when they appear without a TM or ®, all corresponding legal rules and provisions apply. All rights are retained by Dentsply Sirona. Clinicians may have been compensated for use of their experiences and testimonials. Due to the different approval and registration times, not all technologies and products are immediately available in all countries. Please reach out to a local dealer or sales representative for more information.
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